The Washington Redskins-Chicago Bears NFL tilt on Channel 9 Sunday averaged a 34.3 Nielsen rating and a 58 percent audience share between 4 and 7:03 p.m. ...

Knowing that you care -- each ratings point represents 17,491 TV households ...

Seven nights of "The Civil War" pushed Channel 26 to its best winter fund-raising drive ever, a grand total of more than $706,000 in membership pledges and matching funds ...

The 11-day drive, which ended "officially" on Sunday (but got something of an extension last night because the 90-minute "MacNeil/Lehrer" 15th-anniversary telecast happened to include some PBS pledge breaks that were bound to attract a few more $$$), totaled $583,077 in pledges, up 37 percent from a year ago ...

Matching funds of $123,000 were provided by the Wallace Genetic Foundation, the Dammann Fund, Ethel Danzansky and "many other friends" ...

For all of "The Civil War's" contribution, however, the Sunday fund-raising finale -- devoted to the conclusion of a new 10-part lecture series by John Bradshaw and Christmas music specials featuring Luciano Pavarotti and the Mormon Tabernacle Choir -- turned out to be the single biggest money-producing day, attracting a total of $100,853 ...

Still and all, 52 percent of all pledges were made during breaks in "The Civil War," including 1,069 pledges for "The Civil War: An Illustrated History Book," 988 for "The Civil War Soundtrack" and 736 for "The Brothers' War" paperback ...

A quick rundown of how local TV stations are helping the less fortunate this holiday season:

At Channel 4, proceeds from the sale of the 11th edition of "Bob Ryan's Weatherwise Guide and Almanac" go to Children's Hospital and the Washington Hospital for Sick Children. This is the fourth year that the guide, with the help of Giant stores, is being sold, at a cost of 50 cents. The sale of the guide has raised about $40,000 for the hospitals each year ...

Four is also plugging Toys for Tots during its newscasts ...

Channel 5 apparently has no specific fund campaign but is following the Toys for Tots story (the annual drive earlier this month found donations running some 90 percent behind usual totals) on both its "Fox Morning News" and 10 o'clock news broadcasts in an effort to help out ...

Channel 7 yesterday launched its campaign on behalf of "The Neediest Kids' Food and Funds Drive" in cooperation with Safeway, a drive that will end Dec. 24. Distribution of the food -- collected at the stores -- is handled by 15 nonprofit agencies in the area ...

Channel 9 is behind two campaigns this holiday season: "Dollars for Needy Children" and "The Christmas Store -- the Information, Protection and Advocacy Center for Handicapped Individuals" ...

The "Needy Children" drive, in cooperation with the Downtown Jaycees (Department 5012, Washington, D.C. 20061-5012), is in its 10th year at the station. Contributions to the above address enable children to participate in a shopping tour to purchase gifts for their families during the holidays. "The Christmas Store" sees that new toys or used toys in good condition are distributed to handicapped children ...

In Other News

Two of Cap Cities/ABC's most successful executives -- Sports president Dennis Swanson and Philip R. Beuth, the senior vice president in charge of "Good Morning America" -- were assigned extra duties yesterday in the wake of the removal of Michael Brockman as president of ABC's daytime, children's and late-night entertainment ...

Swanson was put in charge of children's and daytime programming, while Beuth was assigned the late-night slot. Both will continue in their present jobs as well ...

ABC Television Network Group president John Sias called Brockman's replacements "two widely experienced broadcasters who have demonstrated their keen ability to provide excellent and successful entertainment programming in difficult and competitive environments" ...

Swanson took over ABC Sports in January 1986 as the division -- taken to the top of the heap by the legendary Roone Arledge -- was suddenly faced with the prospect of skyrocketing rights fees and production costs -- and the probability of four or five more years of red ink ...

Swanson got tough, cutting production staffs and cherry-picking among the major sports events available to the network. He bargained hard to retain Monday night NFL football and Super Bowl rights, signed up for more CFA college football, dropped major league baseball, and hung on to the Kentucky Derby and the Indianapolis 500, meanwhile carefully choosing lesser-known (and less-pricey) sports events favored by advertisers for the Saturday and Sunday afternoon schedules ...

Surprising even top management, Swanson returned Sports to profitability far ahead of schedule ...

Swanson has been on the fast track at ABC for some time. He discovered Oprah Winfrey when he was vice president and GM of WLS, the ABC-owned station in Chicago. His record as a programmer there earned him the job of president of the owned-station division in 1985 ...

Beuth and Capital Cities/ABC Inc. go back a long way -- to 1955 when he joined Cap Cities in Albany, N.Y. His longtime association with Cap Cities' top management -- Tom Murphy and Dan Burke -- is reflected in his title as a vice president of the corporation. But his success in bringing GMA back to supremacy in the early morning in recent years earned him this latest promotion ...

Said one source yesterday: "Management has a lot of faith in Dennis and Phil as programmers. It's a big promotion for both of them -- a chance to see what they can do" ...

The restructuring followed the removal of Brockman on Friday after some 18 months on the job, during which ABC slipped to second place behind CBS in the Saturday morning kiddies race, was unable to close the gap with CBS in the lucrative daytime race, and failed to make any real dent in late night with "Into the Night Starring Rick Dees" ...

Channel 4 news announced yesterday that 6 p.m. news producer Nannette Wilson has been promoted to senior producer. Wilson joined WRC as a weekend writer in 1981. She'll remain in charge of the 6 o'clock news with the promotion ...

And speaking of the folks out on Nebraska Avenue, Captain Airwaves says he thought Wally Bruckner looked good Saturday and Sunday in his debut as Channel 4's weekend sportscaster. Bruckner is from the Sports News Network and previously spent 3 1/2 years at the NBC affiliate in Richmond ...

He replaced Todd Whitthorne, who left to join the family skin-care business as head of its East Coast operations. The departure was "very friendly" ...

Channel 5 has obtained syndication rights from Columbia Pictures to the Fox Broadcasting hit "Married ... With Children," which will debut in reruns on the station next fall. No timeslot has been picked yet ...

So far this season, "Married" -- very popular in Washington -- is tied for 40th among 104 series tried out on the four networks, just behind Fox's number one series "The Simpsons" (tied for 37th) ...

NBC Entertainment reportedly will cancel "Ferris Bueller" and "Parenthood" when it announces some more programming changes later this week ...

We started with Ratingzzz this morning, TV Column fans, we'll wrap it up with Ratingzzz ...

Friday night, that Tom Brokaw NBC News special on a homicide in Houston earned a national Nielsen rating of 7.9 and a 15 percent audience share at 10, which placed it third in that time period behind ABC's "20/20" at 12.0/22 and CBS's "Dallas," 10.5/20 ...

Each national ratings point represents (come on, don't go to sleep on me now!) 931,000 TV households ...

On Saturday, according to overnight ratingzzz in Nielsen's 25 major cities, NBC won as usual while over on CBS "Broken Badges" averaged a 6.7/12 and "Wiseguy" a 6.4/12 ...

On ABC that night, "China Beach" did a 6.1/11, "Twin Peaks" an 8.0/15. Each overnight ratings point represents about 470,000 TV homes ...

On Sunday night in the 25 major cities, CBS won as usual as "60 Minutes" scored a 23.9/38, a "Murder, She Wrote" repeat did a 17.3/25 and the movie "Donor" averaged a 15.0/23 ...

ABC's movie "Columbo Goes to College" averaged a 16.2/25 from 9 to 11 ...

On NBC, the one-hour plug for Robert Redford's new movie, "Havana," averaged a 7.4/11 at 8, which reduced the audience for the movie "Good Cops, Bad Cops" to a 10.7/16 ...

In Washington Sunday night, "Columbo" on Seven was the movie winner, averaging a 17.2/26, compared with a 13.2/20 for "Donor" on Nine and a mere 7.4/11 for "Good Cops, Bad Cops" on Four, coming off a 6.6/10 for the Redford special ...