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What magazine are these articles from? Divorce, of course.
Divorce Magazine, billed as the only publication catering to the divorcing and divorced, launched its first American edition yesterday, for readers in Chicago. Publisher Dan Couvrette sees readership as virtually guaranteed: "About 40,000 people will be divorced in Chicago this year," he says gleefully.
Couvrette envisions a North American media empire capitalizing on the brokenhearted: He debuted a Toronto-based Divorce quarterly in March and plans to publish regional editions of the magazine across the United States, where, his press release points out, more than 1 million divorces are granted annually. By early November, Divorce Magazine will be available in New York; Los Angeles and San Francisco editions will follow. A Washington version is slated for sometime in 1997.
Couvrette, formerly associate publisher of Wedding Bells magazine, came up with the idea for Divorce while he was going through one of his own. "When I started looking for information, there really wasn't that much out there," he says. "There are some books, but magazines are more accessible to people."
Editor Diana Shepherd also worked at Wedding Bells (she's single), and even Couvrette sees the irony in their transition. "It is a little bit funny, I have to admit," he says. "But it's a more natural progression than if I came from House and Home magazine."
The premiere edition of Chicago's Divorce, also available on the Internet, offers guidelines on how, what and when to tell the kids; a cursory directory of magazine and newspaper personal ads; and a Q&A feature that poses a rather maudlin question -- "Should I tell my ex about the affair?" -- answered by a licensed clinical social worker and the lawyer who drafted the Illinois Marriage and Dissolution of Marriage Act.
Much of the advice is practical enough. A guide to mortgage financing options would be useful to any person, divorced or not. But any reader with a modicum of sense will find some of the magazine's pointers as plain as the lipstick on her husband's face. Chicago's Divorce readers will learn, for example, that if you live in Illinois and your spouse has tried to kill you, that may be grounds for divorce. And that you should pick your attorney for the right reasons, not the wrong ones: "Don't choose a lawyer based on physical attractiveness."
The magazine also features a humor column: "If you're in the midst of a divorce," writes editor Shepherd in her letter to readers, "you could probably use a good laugh right now!"
The Internet version of Chicago's Divorce -- at http://www.divorcemag.com/ divorce -- offers a listing of "Divorce-Related Services in the Chicago Area," which is actually a directory of the magazine's advertisers. These include accountants and employment agencies, but also a maid service, on-site massage specialists, and a salon that can help you "look and feel better than you ever have before."
There's also a listing for Glenn's Custom Photo, whose services -- "the removal or replacement of people in old photographs" -- will be particularly appealing to those divorced parties whose spouses may have tried to kill them.