CBS won the ratings race the old-fashioned way last week, with a trophy show -- the 45th annual Grammy Awards. But the Grammycast was mowed over by the 40 million-plus who watched the "Joe Millionaire" finale, which powered Fox to its best weekly ratings ever. Welcome to the brave new world of broadcast TV.

Here's a look at the week's Zoras and Sarahs:

WINNERS

"Joe Millionaire." More people watched Evan Marriott pick his girlfriend than watched any other entertainment program since the Academy Awards last March. Fox, which had promised that this series would be a one-off, is now scrambling to find a way to do a sequel.

45th Annual Grammy Awards. Nearly 25 million people watched Norah Jones's Big Night on Sunday -- a much bigger crowd than the ceremony's 19 million last year. The trophy show might have done even better had it not droned on so long; it peaked at 9 p.m. with nearly 28 million viewers but by 11 it was under 24 million.

"The Bachelorette." Twenty million watched, fascinated, as that sweet Vail firefighter was caught in Trista's deadly web. That's ABC's biggest Wednesday 8-10 p.m. audience in nearly three years, but about 6 million shy of the last "Bachelor" finale, when Aaron made that proposal to Helene that he quickly regretted.

Michael Jackson. Based on the Hollywood truism that no publicity is bad publicity, Michael Jackson was the king of pulp last week. Nearly 15 million watched NBC's two-hour "Dateline" special "Michael Jackson Unmasked" -- the network's biggest audience in the Monday time period in a year -- at the exact same time that nearly 10 million were watching the repeat of ABC's "Living With Michael Jackson" documentary. America still hadn't had enough, and "The Michael Jackson Interview: The Footage You Were Never Meant to See" bagged 14 million and change -- Fox's best Thursday showing in four years.

"Oz." The finale of this HBO series scored 3.7 million viewers Sunday night, which is the show's biggest audience since this season's debut. Over its six-year run, the gritty prison drama averaged about 3 million viewers.

LOSERS

"A.U.S.A." Another D.O.A. NBC sitcom. By its third broadcast last week, this alleged comedy finished fifth in its time slot among viewers overall and in NBC's target 18-to-49-year-old demographic.

"Kingpin." By its final episode on Tuesday, NBC's answer to "The Sopranos" finished last in its time slot among all viewers and among 18-to-49-year-olds.

"I'm a Celebrity: Get Me Out of Here!" Following Wednesday's well-watched "Bachelorette" finale, this "Survivor"-but-with-celebrities show plunged to 11 million viewers.

"I'm a Celebrity: Get Me Out of Here!" Thursday. Another 3.5 million viewers were gone by Thursday.

"I'm a Celebrity: Get Me Out of Here!" Friday. Even worse.

"I'm a Celebrity: Get Me Out of Here!" Saturday. Worse yet, down to 6.3 million viewers. I'm an ABC viewer: Put me out of my misery!

The week's 10 most watched programs, in order, were: Fox's "Joe Millionaire" finale and Monday special "The Secrets of the Women of Joe Millionaire"; CBS's "CSI" and Grammy Awards broadcast; NBC's "ER"; ABC's "Bachelorette" finale; CBS's "Survivor: The Amazon"; NBC's "Law & Order"; Fox's Tuesday "American Idol"; and NBC's "Friends."