It's the pits. They've been working overtime this never-ending, hot, sticky and stinking month. Don't underarms deserve a little overindulgence, too?
Ban the Ban. And splurge on posh perspiration protection.
"Everyone has their own deodorant story," says Susan Schulz, CosmoGirl editor-in-chief and lifelong Secret user. Her magazine caters to pubescent girls with sweaty issues (underarms, feet, general BO) and a nose for labels. (Coach could make a killing with a roll-on.) So, it's not surprising that companies have married the two. Chanel, Donna Karan, Hermes -- your pits could really go to town. "Everything is so much about the high-end stuff now," she says.
Glammy deodorant -- now that's funny. So says Chris White, a professional comedian ("full-time would be misleading") and (like most stand-ups) a sweat expert. "You shouldn't put anything expensive on your armpits -- it's one of the least savory parts," says White, a DC Improv regular and Speed Stick stickler. "It's just something you don't do -- like putting a sweater on a dog," he says.
But unlike, say, a Westie in wool, a $27 deodorant isn't that bad when you do the math. "You do use it every day for usually over a month," says Schulz. And "it's a way to get something high-end without having to spend a thousand dollars -- anyone can wear Dolce & Gabbana deodorant and be feeling fabulous about it without breaking the bank," she says. But do chichi deodorants work as well as those (dare we say) drugstore brands? Schulz says with a laugh, "Does it matter if it works? Even if you don't smell good, your pits are sporting the bling."
-- Janelle Erlichman Diamond