Some drugstores carry it in the after-shave aisle, some with the antidotes for insect bites, some with the hemorrhoid remedies. E. E. Dickinson's witch hazel has certainly suffered an identity crisis over the past 115 years, but it's always been good for something, steadily keeping customers coming back for more of the centuries-old "cure-all." For this reason the company has had to do hardly any advertising -- until last year, when it decided to capitalize on the back-to-basics movement and began promoting witch hazel in the youth-and-glamor magazines as an economical, all-natural astringent. And all-natural it is. The Dickinson Co. harvests witch hazel bushes from the Connecticut woodlands, shaves off the bark and steams it until a liquid remains. Alcohol is added as a preservative (it was rumored that some people people during Prohibition found the witch hazel concoction a great preservative). E. E. Dickinson's famous-label witch hazel vies for the market with another witch hazel made by the T. N. Dickinson Company (the latter sells bulk quantities to stores, which market it under their own brand names). Both are offshoots of the original Dickinson Company founded in 1866.