Fox's new game show "Greed: The Multi-Million Dollar Challenge" debuts Thursday at 9, rushed into production to beat the return next week of ABC's "Who Wants to Be a Millionaire."

Chuck Woolery was hastily signed to host "Greed," which will run for at least three weeks.

On the show, teams of five players will work together to answer questions on popular culture that start easy and become more difficult. As the stakes rise, participants can work as a team to win prizes or compete against each other to win more money.

The prize of $2 million is to be increased by $100,000 each night that nobody wins.

SERIES PREMIERE

THE EARLY SHOW

Monday at 7 a.m. on CBS

Bryant Gumbel and Jane Clayson anchor from 24,000-square-foot Studio 58, a street-level, bulletproof glass studio at Trump International Plaza in Manhattan. Also on board: Julie Chen, Ray Martin, Brian Finnerty, Susan McGinnis, Lisa Birnbach, Martha Quinn, Laurie Hibberd and Barbara Alvarez, who also appears on a Telemundo daily newsmagazine. The executive producer is Steve Friedman, Gumbel's ex-boss on "Today" -- -the show Gumbel left in 1997 after 15 years and that is now his rival at 7 a.m.

SEASON PREMIERES

AMERICAN MASTERS

Monday at 9 on PBS.

DILBERT

Tuesday at 8:30 on UPN.

THE SIMPSONS

Sunday at 8 on Fox

It's Halloween and time for "Treehouse of Horror X," the 10th edition of the series' favorite episode, this time featuring the voices of Lucy Lawless ("Xena: Warrior Princess"), Tom Arnold and Dick Clark. In the episode, Homer causes a Y2K nightmare at the nuclear power plant, Lisa and Bart get superpowers when they X-ray their Halloween candy for razor blades, and the Simpsons kill Ned Flanders and try to cover up the murder. In addition, aliens Kang and Kodos return.

MASTERPIECE THEATRE

"Lost for Words"

Sunday at 9 on PBS

In a role written especially for her, British actress Thora Hird, 87, plays an opinionated, eccentric old lady hanging on to her independence, even when she suffers a stroke and has trouble recalling words. Pete Postlethwaite plays her devoted son.

ANYA'S BELL

Sunday at 9 on CBS

In this story set in 1949, Della Reese and Mason Gamble star as a blind woman and a dyslexic 12-year-old who forge a unique friendship and encourage each other to overcome their disabilities: He teaches her how to use a stick-cane so she can have more independence; she teaches him how to read Braille and realizes he isn't the "retard" that he has been branded. Kelly Rowan co-stars.

MR. ROCK 'N' ROLL: THE ALAN FREED STORY

Sunday at 9 on NBC

Judd Nelson plays the deejay credited with coining the term "rock-and-roll." Freed helped popularize the new musical genre in the 1950s but later became caught up in the payola scandals and died in obscurity.

The biopic got bumped two weeks ago by a National League playoff game and will be delayed again if the World Series goes to Game 7.

FRONTLINE "Smoke in the Eye"

Tuesday at 10 on PBS

On Friday, Michael Mann's "The Insider" opens in theaters, telling how CBS executives killed a "60 Minutes" investigation of the tobacco industry. So "Frontline" repeats its 1996 report of that debacle, featuring CBS reporter Mike Wallace and producer Lowell Bergman and former tobacco executive Jeffrey Wigand, whose revelations were key.

IN PERFORMANCE AT THE WHITE HOUSE

Wednesday at 8 on PBS

From the White House's south lawn, the Clintons and their guests welcome actress-singer Della Reese, guitarist-singer B.B. King (with his guitar Lucille), pianist Marcia Ball, 18-year-old guitarist Jonny Lang and Piedmont-style acoustic blues duo John Cephas and Phil Wiggins, both of Washington. The high-definition show was taped in July.

AT THE MERCY OF A STRANGER

Wednesday at 9 on CBS

Joanna Kerns plays a real-estate agent who entrusts her life to the hitman her surgeon-husband hires to kill her. The unusual friendship that develops between them concludes in a plot to trap the husband at his own game. Tim Matheson portrays the hitman, and Stephen Lang plays the husband. The movie is based on actual events.

GUESTS OF NOTE

Beverly Garland, Ray Walston and Graham Jarvis on "7th Heaven" Sunday at 7 on WB; Titus Welliver on "Touched by an Angel" Sunday at 8 on CBS; Mickey Rooney on "Safe Harbor" Monday at 9 on WB; Faith Ford, Michael Gross and Tom Arnold on "Norm" Wednesday at 8:30 on ABC; Sally Kirkland on "Wasteland" Thursday at 9 on ABC; The Cranberries on "Charmed" Thursday at 9 on WB; Billy Davis and Marilyn McCoo on "The Jamie Foxx Show" Friday at 8:30 on WB; Billy Blanks and Ed McMahon on "Sabrina, the Teenage Witch" Friday at 9 on ABC.

AMERICAN MASTERS

"Hitchcock, Selznick

And the End of Hollywood"

Monday at 9 on PBS

The showcase series begins its 14th season by profiling the stormy relationship of Alfred Hitchcock and the man who brought the rotund British director to Hollywood, David O. Selznick.

By the summer of 1939, Selznick, 36, was already a legend. He had run a major studio before turning 30, created his own studio by 33 and cinematically burned down Atlanta (on the back lot of his Culver City studio) for his greatest film triumph, "Gone With the Wind."

Hitchcock and Selznick produced some of the greatest movies of the 1940s, but the differences in their styles caused them to butt heads from the first movie they made together, an adaptation of Daphne du Maurier's Gothic novel "Rebecca." Hitchcock was methodical and precise, the manic Selznick often off-schedule and over-budget.

But change was already in the air: By the time Hitchcock left Selznick, Selznick's career was over, the studio system was ending and the director, not the producer, had become king. n