Eliot Fette Noyes, 66, an architect who greatly influenced the industrial designs of many business firms, died Sunday after a heart attack in his home in New Canaan, Conn.

Born in Boston, Mr. Noyes graduated from Harvard College in 1932 where he studied Greek and Latin. In 1938, he graduated from Havard's Graduated School of Design, where he studied under the renowed architect, Walter Gropius.

Following his graduation, Mr. Noyes worked for Gropius' firm for a year before founding and directing the department of industrial design at New York's Museum of Modern Art.

During World War II, Mr. Noyes worked on a project to develop gliders for use in th D-Day invasion of Normandy. Mr. Noyes left the service as a major and returned to the Museum of Modern Art.

In 1948, he started his own firm in New Canaan and received an appoint where he remained for three years.

Mr. Noyes' design pavilions for World's Fairs in New York, Brussels, and Montreal. Mr. Noyes also had worked as a design consultant for the International Business Machines Co., Mobil Oil Corp. and other firms.

He is survived by his wife, Mary, and four children, Eliot Jr. of New York City; frederick, of Cambridge, Mass.; Mary D. Brust, of New York City, and Margaret Davenport Craig of Washington, and three grandchildren.