Pinkney A. Richardson, 61, a Washington insurance salesman who helped raise funds for church and benevolent organizations, died of a heart ailment Tuesday at Washington Adventist Hospital.

Mr. Richardson had worked as a sales representative for the Paul Revere Life Insurance Co. here for the past 27 years.

He was a member and deacon of Takoma Park Baptist Church, where he directed fund drives and was active in the church's "Meals on Wheels" program for elderly persons.

He worked to raise funds at the Bladensburg Lions Club, District 22c, of which he was a past president.

Mr. Richardson was a Mason and a member of Scottish Rite bodies and Almas Temple. He also belonged to Moose Lodge No. 658 in Silver Spring and Elks Lodge No. 1778 of Prince George's County.

A native of Frederick County, Md., he moved to this area in 1936.

He is survived by his wife, Ellen, of the home in Washington; a daughter, Mary Jane Davis, of New Carrollton; two sisters, Nellie Owens, of Boca Raton, Fla., and Jane Palmer, of New Windsor, Md.; three brothers, Allen T., of Santa Monica, Calif., Claude H., of Silver Spring, and Harry L., of Frederick, Md., and eight grandchildren.

The family suggests that expressions of sympathy may be in the form of contributions to the Lions' Eye Bank, Washington.