Nothing demonstrates the difference in the Virginia senatorial candidates' campaigns as well as their campaign managers.
Judy Peachee with Republican Richard D. Obenshain, worked in her first Virginia race in 1964. Obenshain was running for the U.S. Congress.
Allen Clobridge, Democrat Andrew P. Miller's campaign manager, started in his first Virginia race on July 7.
Peachee saw Obenshain lose the 1964 race by 650 votes but has seen good times since. In 1972, she was organizational director for the Nixon campaign; in 1973 for Mills Godwin's successful run for governor; in 1976 for Gerald Ford as he carried the state, and in 1977 for John Dalton's gubernatorial landslide.
In 1978, Peachee, from Chesterfield County, has moved up a notch as campaign manager of a smooth running, experienced GOP apparatus aiming at keeping its winning streak intact.
Clobridge from, Washington D.C., has worked for the past seven years in campaigns in California, New York, Delaware and Arizona and other places.
Clobridge like, Peachee, is a professional, but Virginia's Democrats, once dominant in the state with their Byrd organization, but recently split internally, are going outside for help.
"We started from scratch this year," said Clobridge whose deputy, Tom Patterson, worked in Carter's field operation in 1976. He also has brought in a fund-raiser and a scheduler from outside the state.
"There is no one in this office you could call an old-time Miller person',' Clobridge said.
On the GOP side, Peachee said, "we've all known each other for a long time. Everybody knows everybody else's capabilities and respects their judgment."
Practically everyone on Obenshain's paid staff of about 20 worked on the Dalton campaign and about half of them were paid Dalton staffers, she said.
"A lot of things done in the Dalton campaign were done in the Ford and Godwin campaigns. Once you develop a winning strategy you build on that," Peachee said.
"We'll build on a strong structure of district chairmen and precinct captains and a statewide phone program," she said. "Then on top of that you add public relations, media, getting the issues out. Each year with a different kind of opposition candidate you have to do some things a little differently."
For Clobridge, the problems are different. "Basically, I'm a systems person," he said. "The system is intended to cut down the amount of chaos in a high energy, high pressure, 18-hours-a day situation. A staff must make decisions and solve problems constantly."
"We're still in the period I would call building the basic system. It takes two or three weeks before I'm ready to initiate action. Then we can go on to an aggressive strategy," Clobridge said.
"That will start in early August building to Labor Day. On Labor Day, we will open the flood gates and take off."
The presence of Clobridge may reflect Miller's reaction to his bitter loss to populist Henry Howell in the 1977 primary for the governors race. Clobridge, who said he knows little about that race, said, "we're not looking at 1977 and saying we will do this and that differently."
Obenshain, in another difference in technique, began using radio spots last week. In Northern Virginia the ads feature Gov. Dalton and John Warner, who lost to Obenshain at the nominating convention. Obenshain also has hired several aides from the staff of Liwood Holton, the third candidate in the nomination fight.
In the Richmond area the ads feature Dalton and Godwin and down-state they use Dalton and Rep. Caldwell Butler from Roanoke, cochairman of the Obenshain campaign.
The ads serve the dual purpose of demonstrating GOP party unity after the victory by Obenshain, by far the most conservative of the three candidates for the nomination and of developing name recognition for Obenshain. Both staffs agree that the former Republican National Chairman trails Miller, former state attorney general, in that respect.
Clobridge said the Miller media campaign will start after Labor Day, and both staffs said they have not begun to design television spots. That will wait until results are in from polls that are now just being completed.
Television will eat up about half of the $1 million to $1.5 million campaign costs that are being estimated now by both sides. Spending will not be as lavish as in some past races due to the federal contribution limit of $1,000 from an individual giver.
For the candidates themselves, the race to this point, three months before election day must look very similar.
Miller and Obenshain both are campaigning 12 to 14 hours a day six days a week and keeping a "light" schedule on Sundays.
"I don't think it will be hard to maintain enthusiasm," Obenshain said. "I've been campaigning since November and hard since January. For the nomination you're campaigning against your friends. Now you're surrounded by your friends and running against the Democrats. That kind of sweeps you along."
Clobridge said, "Andy is a veteran campaigner. As attorney general he was the top Democrat in the state. He's used to a virgorous pace. He thrives on it."