Franklin Otho Efird, 67, an employe of the Western Union Telegraph Co. for 45 years until his retirement in 1973, died Friday at Fairfax Hospital in Falls Church following a heart attack.

A native of Asheville, N. C., Mr. Efird grew up there and in Tampa, Fla.

He joined Western Union in 1928 and subsequently worked as a field manager in Atlanta, Richmond, Norfolk, and, from 1972 until his retirement, for the company's southern division in McLean.

Since his retirement, Mr. Efird had been a real estate broker for Panorama Real Estate in McLean.

He was a resident of Vienna, where he had served as a Republican party precinct chairman. He also had been active in the Boy Scouts of America.

Survivors include his wife, the former Margueritta Robertson, of the home; three sons, Michael O., of Atlanta, Navy Cmdr. William A., of Norfolk, and Robert A., of Greenville, S. C.; three sisters, Wilma Whiteside, of Tampa, Louise Cain, of Lake Wales, Fla., and Dorothy Lingo, of Brandon, Fla.; seven grandchildren and one great-grandchild.

The family suggests that expressions of sympathy be in the form of contributions to the Heart Association of Northern Virginia or to the American Cancer Society.