Starting in July, federal agencies will launch an intensified recruiting drive aimed at getting more minority group members to apply and qualify for government jobs.

Chief beneficiaries of the specialty tailored or "carefully targeted" recruiting campaign may be Hispanic men, American Indian men and Hispanic Women-in that order. They are said to be the most "seriously underrepresented" minority groups in the federal work force. White women stand to benefit more than black women in recruiting for higher level jobs.

The new, special emphasis minority recruiting program will begin in headquarters operations of federal agencies in July. By fall it will be extended to and put into effect outside headquarters and in regional offices of agenices and departments.

Authority for the special recruiting program is contained in the new civil service reform law, under an amendment added by Rep. Robert Garcia (D-N.Y.). Garcia is a member of the House Post Office-Civil Service Committee. He represents a district with a large Hispanic population.

Data on the goals that agencies must consider was supplied by the Equal Employment Opportunity Commission. The Office of Personnel Management (formerly the Civil Service Commission) is drafting guidelines for federal agencies that will require them to identify "under-representation" by department, agency, grade level and some occupations.

The EEOC based its data on the race/sex/national origin of the total civilian work force. It also surveyed the number of officially designated minority group members in government agencies and arrived at a complex set of tables. They indicate at what grade level "underrepresentation" exists in government employment. Agencies will make their own determinations, based on the EEOC chart, for instance, shows that women make up 41 percent of the national work force. But it shows white women in government underrepresented at Grade 9 ($15,920 to $20,699) and higher, and black women underrepresented starting at jobs in Grade 11 ($19,263 to $25,041).

EEOC says that minority men make up only 8.9 percent of the national work force. In government it says they are underrepresented in all federal jobs at Grades 3 ($8,366 to $10,877) and above.

Hispanic men, according to EEOC, are underrepresented at all grades, as are Indian men. Indian women, it said, are well represented up through Grade 14.

Asian American men and women according to the EEOC, are underrepresented at some grade levels in government, but not as badly as are other minority groups.

OPM officials stress that the special emphasis recruiting program is not a special emphasis hiring program. By recruiting more minority group applicants, one said, "obviously it is presumed that more minority group members will be hired." But it is not, OPM said, a hiring program as such.

To get more minority applicants, agencies will be required to "redefine" their recruiting programs, sending teams to minority group schools and neighborhoods and advertising on Hispanic or black-oriented radio and TV stations and newspapers.

At the same time, the government is adopting a "more passive" recruiting program for the general public. Recently, the OPM ordered a stop to the use of toll-free telephone lines to most federal job information centers where applicants could call in for information. Instead, the government will concentrate on encouraging minority group members to apply for jobs, and building up "applicant pools" with more minority group members.