The head of a company that lost its bid for a cable TV franchise in Alexandria called yesterday for the removal from office of two city council members for remarks each allegedly made in connection with the hotly-contested franchise award.

Bruce Duncan, head of the ALEXCOM group, said that council members Donald C. Casey (D) and Robert L. Calhoun (R) should be removed from office "or at least censured" for allegedly suggesting that anyone who sued the city over the cable TV award would be penalized in future dealings with the council.

Casey scoffed at the notion of his being removed or censured for his cations, saying that "a lawsuit is warfare, and anyone who sues [the city] out to know that." Calhoun denied threatening reprisals in the event of a suit.

Since the council awarded the franchise to the Alexandria Cablevision Co. (ACC) on June 29, another losing firm, the Alexandria Telecommunications Corp., (ALTEC) as been known to be considering a suit against the city.

Last week Casey told local newspaper that if ALTEC sued, he would have problems dealing with members of the firm on matters unrelated to cable TV. Among ALTEC's officers and developers Charles R. Hooff III and William Vosbeck, who are involved with plans to redevelop the mammoth Torpedo Plant complex along the city's waterfront.

Yesterday Duncan sent a letter to Alexandria Mayor Charles E. Beatley and members of the city council, stating that two undentified council members should apologize for what he termed "vain arrogance" for allegedly attempting to deny ALTEC its right to sue. In a subsequent coversation with a reporter, he named Casey and Calhoun as the council members and called for their removal from office censure.

Casey called the letter "sour grapes." He said that unlike most matters the council has dealt with in the past, which have not involved the potential for great financial rewards, "such things as cable TV and the Torpedo Plant, which involve the possibility of great profits, have changed the way people look at the council."