Retired Air Force Lt. Gen. Gordon T. Gould Jr., 63, a former director of the Defense Communications Agency, died Tuesday at Bethesda Naval Hospital after a heart attack.

Gen. Gould served in China during World War II. As communications officer with the 312th Fighter Wing, he helped establish communications and support systems for the first B29 aircraft operations.

In 1946 he returned to the United States, served as an intelligence officer and helped develop drone guidance equipment for atomic bomb tests.

He was assigned to the headquarters of the Strategic Air Command in Nebraska in 1960 as chief of the communications-electronics division. Gen. Gould was named director of command control and communications of the Air Force in 1965. He was director of the Defense Communications Agency for three years before retiring in 1974.

For the past five years he had worked for IBM. He was manager of the company's federal systems division at the time of his death.

Gen. Gould was a native of Mobile, Ala. He was a 1941 graduate of the U.S. Miltary Academy at West Point. He earned a master's degree in electrical engineering at the Massachusetts Institute of Technology.

His awards include the Distinguished Service Medal with two oak leaf clusters and the Legtion of Merit with two oak leaf clusters.

He was a fellow of the American Association for the Advancement of Science and the Institute of Electrical and Electronic Engineers. He had been national vice president of the Armed Forces Communications and Electronics Association.

He is survived by his wife, Lois Sameth Gould, and a daughter, Darcy Ailene Gould, both of the home in Fairfax; another daughter, Beverly G. Patterson, of Blacksburg, Va.; a son, Gordon Thomas III, of Annadale; three brothers, William, of Mobile, Ala., James, of Alabaster, Ala., and Charles S., of Natick, Mass., and a sister, Betty Ringhoffer, of Mobile.

The family suggests that expressions of sympathy be in the form of contributions to the Linus Pauling Institute, 2700 San Hill Cir., Menlo Park, Calif., 94025. CAPTION: Picture, LT. GEN. GORDON GOULD JR.