C. Clifton Veirs Jr., 62, a Rockville insurance executive who was active in church and civic organizations, died of cancer Sunday at Suburban Hospital in Bethesda.

He had been the president of the C. Clifton Veirs Jr. Insurance Agency since 1960. Prior to that, he had been affiliated with the New York Life Insurance Co.

Mr. Veirs had been a president of the Rockville Chamber of Commerce/Rockville Board of Trade, and also had been president of the Rockville Rotary Club.

He taught Sunday School and was a member of the vestry at Christ Episcopal Church in Rockville. He also was a member of the board of the Episcopal Church Home of Washington.

Mr. Veirs was born in Rockville. He was a graduate of Western High School and Duke University. He served as a technical sergeant in the Army Medical Corps during World War II.

He founded the Rockville Supply Company in 1946, and then the Potomac Supply Company before joining New York Life in 1952.

Survivors include his wife, Mary Anne, a son, Frazier Peter, and a daughter, Anne Dawson Veirs, all of the home in Rockville; another son, Charles Clifton III, and a brother, Alvin B., both of Rockville, and a sister, Carolyn V. Mudgett, of McLean.

The family suggests that expressions of sympathy be in the form of contributions to the Memorial Fund of Christ Episcopal Church in Rockville.