Paul Lincoln Bradley, 61, president of World Board of Trade Services Inc., a management consultant firm, died Sept. 12 at the Veterans Administration Hospital here after a stroke.

He had founded the firm in New York in 1972 and had moved the headquarters to Washington two years ago.

During a long career as a public relations and business consultant, Mr. Bradley had been involved in a number of major projects, including President Eisenhower's People-to-People program, the New York-Tokyo Sister City program and the New York State antidrug-abuse program.

He had worked with the firms of Grant Advertising and Kenyon and Eckhardt public relations and during the 1960s had his own consultant firm, Paul Bradley Inc.

Mr. Bradley was born in Omaha, Neb. He was a graduate of the University of Southern California.

During World War II, he was a pilot with the Army Air Corps, serving in North Africa and Europe. After the war, he was an executive with the Lockheed Aircraft Corp. He was recalled to active duty in the Korean conflict, serving in the office of the Secretary of the Air Force.

Mr. Bradley was a member of the American Management Association, the Air Force Association, the International Management and Development Institute and the Project Management Institute.

In addition to Washington, he maintained residences in New York City, Pound Ridge, N.Y., and Sunset Beach, Calif.

He is survived by his wife, the former Virginia Fisher, of the Homes; a son, Paul Fisher Bradley, of the American Embassy in Lagos, Nigeria; two daughters, Carol Virginia, of New York, and Sheri Diane, of Washington; his mother, Grace Elliott Bradley, of Anaheim, Calif., and a brother, Gene Elliott Bradley, of Washington.