James Mahool Fowke, 44, one of three persons killed Thursday in the crash of a helicopter near Harrisonburg, Va., was a film Roducer and the president of BF&J Productions in Baltimore.

The other victims were Roger C. King, the pilot and a former D. C. policeman, of Falls Church, and Rick O'Connell, an assistant to Mr. Fowke, of Baltimore. They were filming on location at the time of the accident.

In the last three years, Mr. Fowke directed nearly a dozen television commercials for The Washington Post, including his most recent work, the ad-lib, documentary style sports commercials featuring Warner Wolf, and The Post's current "special offer" advertising campaign featuring Willie Mays and actress Carol Channing.

His commercials for The Post won a number of advertising awards for Earle Palmer Brown and Associates of Bethesda and the newspaper and were nominated for several Andy and Clio national advertising awards.

Mr. Fowke also filmed documentaries and was working with a New York City company, Ansel Productions, as an independent producer at the time of his death.

He and his brother, Benjamin G. S. Jr., founded BF&J Productions 16 years ago.

Mr. Fowke was born in Baltimore and attended Washington College in Chestertown, Md.

Besides his brother, who lives in Glen Arm, Md., survivors include his mother, Katherine Mahool Fowke, of Baltimore.