George W. (Bill) Fey, 62, a retired Navy officer who was the Washington representative of the United Technologies Corporation's Sikorsky Aircraft division for 20 years before retiring in 1975, died of cancer Sunday at Bethesda Naval Hospital.

He served as a Navy bomber pilot in both the European and Pacific theaters during World War II. After working for a time as a cargo plane pilot in Latin America, he re-joined the Navy in 1948. He was a pilot and public information officer before retiring from active duty a second time in 1955. Mr. Fey remained in the Naval Reserves until 1964 and attained the rank of commander.

He was a native of Anthony, Kan., and had lived in Bethesda before retiring to Ocean City, Md., about four years ago. He was a graduate of the University of Kansas and had attended George Washington University's foreign service school.

Mr. Fey was a member of the National Aviation, Touchdown, and Congressional Country clubs.

Survivors included his wife, Mary Jane, of the home; a daughter, Janet Freeman, of Las Vegas, Nev.; two sons, Scott, of Memphis, Tenn., and David, of Arlington; two sisters, Mary Gene Fey of Topeka, Kan., and Anna Lou Pfautz of Berwyn, Pa., and one grandchild.

The family suggests that expressions of sympathy be in the form of contributions to the Montgomery Chapter of the American Cancer Society.