John Vlad, 60, director of international marketing for Fairchild Industries in Germantown, Md., died of cancer Thursday at Fairfax Hospital. He lived in McLean.

Mr. Vlad has been with Fairchild for a little over a year. Earlier he had been vice president for international marketing here for the Sierra Research corporation of Buffalo, N.Y.

He came to the Washington area 10 years ago as president and general manager of World Wide Wilcox in McLean, a subsidiary of American Standard, Inc.

Before coming here, Mr. Vlad had been president of National Components, Inc. in West Palm Beach, Fla. From 1961 to 1967, he had developed the international marketing network of Lear Siegler Inc./American Avitron, Inc., working in Paris, France and Rome, Italy.

He was born in Farrell, Pa., but grew up in Romania, where his father was a U.S. State Department official. He earned a degree in mechanical engineering from the University of Berlin-Charlottenburg in Germany. In addition to English, he was fluent in German, French, Italian and Romanian.

Mr. Vlad was a member of the U.S. track team in the 1936 Olympics in Berlin.He ran the 100-meter dash.

During World War II, he served with the U.S. Army Air Forces as an aeronautical engineer in charge of aircraft fuselage design.

He is survived by his wife, Eleanore, and a son, Garrett, of McLean, and two other sons, Derrick, of Detroit, and Randolph, of Fairfax.

The family suggests that expressions of sympathy be in the form of contributions to the American Cancer Society.