William A. Holland, 48, head of the production scheduling department at the Bureau of Engraving and Printing, died of cancer Wednesday at his home in Arlington.

He joined the bureau in 1976. Prior to that, he and his wife, Carolyn, had operated Holland Associates, a printing service company in McLean, for five years.

Mr. Holland was born in Youngstown, Ohio. He grew up in Arlington. He was a graduate of St. John's College High School in Washington.

After graduating from the U.S. Naval Academy at Annapolis in 1953, Mr. Holland trained at Pensacola, Fla., as a pilot and served in Newfoundland along the Defense Early Warning Line at other bases.

He left the Navy in 1959 and worked on management programs for Melpar Inc. here for two years. He then was manager of a printing firm in Chelmsford, Mass., until forming Holland Associates.

In addition to his wife, he is survived by a son, William, and a daughter, Aneece, all of Arlington; his mother, Patricia Holland of Arlington; a sister, Barbara Nealon of McLean, and a brother, Robert, of Washington.

The family suggests that expressions of sympathy be in the form of contributions to the Hospice of Northern Virginia Inc., Arlington, or the American Cancer Society.