George W. Jones, 55, an executive with the National Education Association and a former college professor and dean, died of cancer Saturday at Washington Adventist Hospital in Takoma Park.

Mr. Jones was appointed regional director of NEA affiliate services for the mid-Atlantic states in 1974. He joined the NEA in 1966 as a field representative in the urban education division and later served as director of the NEA's Project Urban for two years.

From 1970 to 1974, he was manager of the NEA's human relations and teacher rights divisions.

He began his career in education as a professor at Alabama State College and later served there as an assistant dean. He was academic dean of Miles College in Birmingham, Ala., from 1963 to 1966.

From 1958 to 1962, Mr. Jones was executive secretary of the Alabama State Teachers Association. He then served as executive secretary of the American Teachers Association for three years before joining the NEA.

In 1961 and 1962, he traveled to six African nations as part of a survey for the American Teachers Association. He also was a representative to the World Confederation of Organizations of the Teaching Profession (WCOTP) in India in 1962.

In 1968, he received the NEA's H. Councill Trenholm Award.

Mr. Jones was born in Camden, S.C., and earned a bachelor's degree from Benedict College in Columbia, S.C.In 1951, he earned a master's degree in sociology from the University of Chicago. He also did postgraduate work at George Peabody College for Teachers in Nashville.

He was a member of the Office of Education's Task Force on Urban Education and wrote a number of articles for education journals.

He was a member of the board of directors of the National Association of Human Rights Workers and the National Committee Against Discrimination in Housing.

Mr. Jones was a fellow of the National Training Laboratories and a member of the American Society of Training and Development. He also was a member of the United Presbyterian Church's National Board of Christian Education and General Assembly Mission Council.

He lived in Lanham.

Survivors include his wife, Rose Martin Jones, of Lanham, and two sons, Lawrence G., of Little Rock, Ark., and George W. Jr., of Lanham.