Howard Way, 65, a warehousing industry consultant who operated his own business in Alexandria, died of cancer Thursday at his Alexandria home.

In 1975, Mr. Way established a warehousing and distribution consulting business, Howard Way and Associates Inc. He began publishing an industry newsletter, "The Howard Way Letter, a Guide for Improving Productivity in Warehousing and Distribution" last year.

He also taught seminars in his field at universities around the country during the past five years.

A former food broker, Mr. Way began his career in the warehousing industry in San Francisco, where he was credited with introducing "pool car" distribution techniques, whereby companies pooled shipments to save shipping costs.

He also worked in the field of public warehousing in Indianapolis and was a vice president of Great Southwest Warehouses in Dallas -- before moving to this area in 1965 and joining Marketing Publications Inc. as an editor and writer.

From 1966 to 1978, Mr. Way wrote and edited the company's "distribution Warehouse Cost Digest." Mr. Way was born in Johnstown, Pa. During World War II, he was a Navy chief pharmacist's mate attached to the Marine Corps in the Pacific Theater.

Survivors include his wife, Mary Elizabeth, a son, Howard, and a daughter, Andrea, all of Alexandria; another son, George, of San Mateo, Calif., and four sisters, Martha Black of Honolulu, Mary Peck of Atherton, Calif., Emmy Lou Griggs of San Mateo, and Margaret Way of New York City.

The family suggests that expressions of sympathy be in the form of contributions to the Hospice of Northern Virginia Inc. in Arlington, or to St. John's Episcopal Church in Washington.