Hans L. Marchand, 73, a retired official of the Central Intelligence Agency and an early resident of the planned community of Columbia, Md., where he was active in civic affairs, died Thursday at his home there. He had cancer.

Mr. Marchand was born in East Prussia, Germany. He came to this country at the age of 18 and later worked at a bank in Cleveland. During World War II, he became a major in the Army and was assigned to the Office of Strategic Services. He saw duty in England and France.

He joined the CIA after it was established in 1947. He had several tours of duty in Germany before his retirement here in 1968. He had lived in Columbia since then.

Mr. Marchand was village manager of Harpers Choice in Columbia from 1970 to 1973, and chairman of the village board from 1973 to 1975. He was a member of the Howard County Commission on Aging from 1976 until this year.In May, he received the Audrey Robbins Humanitarian Award of the Association of Community Services of Howard County.

He was an elder and a member of the church council of St. John's United Methodist-Presbyterian Church.

He is survived by his wife, Dorothy, of Columbia; a daughter, Nina Seaman of Edison, N.J.; a sister, Ruth Borowske of Cleveland, and two brothers, William, of Cleveland, and the Rev. Walter, of Franklin, Ind.

The family suggests that expressions of sympathy be in the form of contributions to the Hans Marchand Memorial Fund, St. John's United Methodist-Presbyterian Church, Columbia.