Allan LaVerne Swim, 69, a retired Foreign Service officer and a former national publicity director for the old Congress of Industrial Organizations, died Thursday at Hailfax Hospital in Daytona Beach, Fla., where he had a winter home. He had cancer.

Mr. Swim was born in Illinois and grew up in Stuttgart, Ark. In 1934, he joined The Daily Arkansawyer there as editor and copublisher. He moved to Memphis, Tenn., the next year to work for The Press-Scimitar as a writer and editor.

Mr. Swim moved to Washington area in 1946 and became national publicity director of the CIO, now part of the AFL-CIO.

In 1951, he began his government career as deputy driector of the Mutual Security Agency in Paris. He joined the Foreign Service in 1954. mHe was first assigned to Pakistan for four years and then returned to Washington briefly to work as coordinator for the National Security Council and the Operations Coordinating Board. In addition to Pakistan, his foreign assignments included Africa, South America and the Far East.

From 1964 to 1969, Mr. Swim was tghe chief of the publications division of the old U.S. Information Agency. He retired in 1970.

He was a resident of Bethesda and a member of the National Press Club.

His first wife, Kress Jamison, died in 1970.

Survivors include his wife, the former Eula Teel Hephcoate of Bethesda; a daughter, Sylvia L. Albritton of Casselberry, Fla.; two sisters, Kathryn Seiver of Arkansas City, Ark., and Jeanne Weir of Arkansas; two brothers, Harold, of Seattle, and Robert G., of Chicago, and one grandchild.