Bernard Robert Bralove, 67, former president and owner of the Shoreham Hotel, died at his Washington residence Sunday following a heart attack.

The Shoreham, which was widely known for its Blue Room and its Terrace and the opulence of its service and appointments, was built in 1929 by Mr. Bralove's father, Harry Bralove. Bernard Bralove became a vice president of the firm in 1946 and its president in 1961, following the death of his father. He continued to operate it until 1973, when he sold it. Since then, Mr. Bralove had made his principal home in Golden Beach, Fla.

As a family enterprise, the Shoreham was one of the best-known independent hotels in the country. During Bernard Bralove's years there, the hotel produced its own live shows, many of which starred famous entertainers. In 1959, Mr. Bralove planned the expansion of the hotel to include the Shoreham Motor Inn. He also helped plan and build the Shoreham West Apartment Building.

Bernard Bralove was born in Washington and graduated from the Devitt Preparatory School here. He later graduated from Rollins College in Winter Park, Fla., where he played baseball and tennis, and from Harvard Law School.

From 1937 to 1941, he was a trial attorney with the National Labor Relations Board. During World War II, he was a lieutenant commander in the Coast Guard and served as an intelligence officer. He began his career at the Shoreham when he returned from the war.

Among the organizations Mr. Bralove supported were Sidwell Friends School and Rollins College, of which he was a trustee.

His marriage to the former Edith Beatrice Karasick ended in divorce.

Survivors include his wife, Alice, of Golden Beach; four children by his first marriage, Steve and John, of Washington, Mary, of New York City, and Cathy Bodie, of Washington; two brothers, Richard, of Scarsdale, N.Y., and Allan, of Washington, and four grandchildren.

The family suggests that expressions of sympathy be in the form of contributions to the Bernard R. Bralove Memorial Fund, Sidwell Friends Schools, 3825 Wisconsin Ave. NW, Washington, D.C.