John E. Parke Jr., 54, a producer of commercials and film documentatories since 1971 and a former radio disc jockey and talk show host, died of renal failure Monday at Suburban Hospital in Bethesda.

Mr. Parker was a partner in Douglas Bailty Films, a firm in Rockville, where he had made television commercials and documentary films for trade groups. He had been affiliated with the company since 1971.

A native of Washington, he attended St. Alban's School and graduated from Culver Military Academy in Indiana. He later attended American University. He served with the Army in Korea during the conflict there.

Mr. Parker worked for radio stations in Danville and Newport News in Virginia. In Rehoboth Beach, Del., and in Greensboro, N.C., before returning here in the late 1950s.

In the Washington area, he worked for radio stations WXLN, WPIK, WEAM, and WEEL, and for WTTG (Channel 5) television. He then joined Bailey Films. He retired last June for reasons of health.

Mr. Parker was a resident of Bethesda; and had been active in the Montgomery Players.

Survivors include his wife, the former Eleanor Behrens, of Bethesda; a son, John E. III, of Bethesda, and his parents, John E. and Virginia E. Parker of Washington.