George Edward Holland, 67, the chief of pay administration, standards and appeals for the Nonappropriated Fund in the Department of Defense, died Saturday at Fairfax Hospital following a heart attack.

The Nonappropriated Fund is used to pay canteen workers, persons who work in military commissaries and ships' stores, and personnel in similar jobs. There are about 100,000 people in this category on the Defense Department payroll. Mr. Holland had been in charge of this since 1978. For the five years previous to that time, he was a wage and salary specialist at Defense.

Mr. Holland was born in San Francisco. He served in the Navy during World War II and then earned a business degree from Long Beach State College.

In 1946, he joined the Post Office Department, now the U.S. Postal Service, in San Francisco. In 1957, he transferred to the Navy Department in Long Beach. Ten years later, the Navy Department transferred him to Washington. At the time of his retirement in 1973, he was a personnel management specialist.

Mr. Holland then joined the Defense Department.

Mr. Holland, who lived in Springfield, was a member of the Personnel Committee of the USO in Washington. He was a lector-commentator of St. Michael's Catholic Church and a member of the Knights of Columbus, both in Annandale. He was a member of the Touchdown Club in Washington and a former president of the Anaheim (Calif.) Chapter of the Toastmasters. a

Survivors include his wife, the former Marian Milligan; one son, George, and one daughter, Mary Eileen, all of Springfield, and two brothers, Alfred and Francis, both of San Francisco.

The family suggests that espressions of sympathy be in the form of contributions to the Little Sisters of the Poor, 1503 Michael Rd., Richmond, Va. 23229.