Elsie L. Wineland, 85, a founder of the Wineland theater chain who was active in church and social organizations, died of cardiac arrest Monday in Mount Vernon Hospital in Alexandria.

Mrs. Wineland and her husband, Lloyd J. Wineland, began their career as movie theater owners in 1924. The Logan Theater, located in Anacostia, was their first venture, with Mr. Wineland operating the projector and Mrs. Wineland accompanying silent films on the piano.

In 1929, the Winelands formed the Fairlawn Amusement Company and built the Fairlawn Theater, one of the first area theaters equipped to show the new "talkies." The chain expanded to include 13 movie theaters in Washington and Prince George's County. Mrs. Wineland retired in the 1950s.

Her husband, whom she married in 1913, died in 1974.

Mrs. Wineland was a native of Washington and lived in the city until moving to Hillcrest Heights about 10 years ago.

She was a founder of the Congress Heights United Methodist Church in Washington and was president of its Bible Class. She also had been a Girl Scout leader and a member of the Electra chapter of the Order of the Eastern Star and of the Anacostia Lioncels.

Her hobbies included the painting of china, which she then donated to charitable organizations.

Mrs. Wineland's survivors include a daughter, M. Faye Wolfgang, of Silesia, Md.; three sons, Lloyd G., of Easton, Dr. Robert K., of Alexandria, and Maryland Secretary of State Fred L. Wineland, of Silesia; a brother, Clyde L. Pezold, of Alexandria; 14 grandchildren, and seven great-grandchildren.