William C. Gilmore Jr., 46, a public information specialist with the Veterans Administration and a retired Air Force sergeant who produced, managed and performed in military-sponsored radio and television programs in this country and overseas, died May 30 near Front Royal, Va., of injuries received in an automobile accident.

Virginia State Police said the car Mr. Gilmore was driving went out of control when the brakes failed, and struck a tree. Mr. Gilmore was pronounced dead at the scene.

A native of Chicago, Mr. Gilmore entered the Air Force in 1954. His overseas assignments included tours in Japan and Korea, where he wrote for Air Force newspapers, and in Libya and Puerto Rico, where he managed and appeared on radio and television for the Armed Forces Radio and Television Service.

In the 1960s, he was stationed at Bolling Air Force Base in Washington, where he produced the "Serenade in Blue" radio series. He left the Air Force in 1974.

After joining the Veterans Administration in 1979. Mr. Gilmore wrote and narrated a weekly worldwide veterans affair radio program for American Forces Radio-TV. He also supervised production of the VA's recorded radio public service announcements and appeared in a number of its television public service announcements.

His marriage to Marlene Gilmore ended in divorce.

He and his wife, Beryl, who survives him, maintained homes in Reston and in Warren County, Va. Also surviving are a son, Robert, of Reston and Warren County; two daughters by his first marriage, Kerri Pruitt of Midwest City, Okla., and Tracee Anders, also of Oklahoma; his mother, Bernice H. Gilmore, and a sister, Donna Thacher, both of Topeka, Kan., and a grandson.

The family suggests that expressions of sympathy be in the form of contributions to the Robert W. Gilmore Education Fund, c/o Robert W. Blachly, Office of Information Services, Veterans Administration, Washington.