Grace V. Savage, 62, the founder of a cosmetics company who was known professionally as Madame La Savage, died Sunday at Howard University Hospital after a heart attack.

In 1958, Mme. La Savage won the Golden Venus Award for the most original hair styling at the International Beauty Show in New York City.

A native of Rocky Mount, N.C., Mme. La Savage moved to Washington about 1938. She was a clerk in the Labor Department and then attended the Madame C. J. Walker Beauty School. She began her career as a beautician and hair stylist at her home in Washington.

In 1949, she opened the La Savage Beauty Clinic in Northwest Washington. She operated that business until 1968, when it was destroyed in the riots that followed the assassination of the Rev. Dr. Martin Luther King Jr.

In the 1950s, she founded La Savage Cosmetics, which manufactured her beauty products. She continued to run that business until her death. She also was a cosmetics and public relations consultant.

Mme. La Savage was a member of the D.C. Women's Business League and the National Association of Cosmetology.

Her marriage to Frank Savage ended in divorce.

Survivors include twin children, Frank and Frances Savage, both of New York City; three sisters, Hazel Sands and Louise Kea, both of Washington, and Naomi Davenport of Hyattsville; one brother, Thomas Pitt of Washington, and four grandchildren.