J. Francis Moore, 89, a former government official and a retired trade organization executive who was active in civic and church groups, died of pneumonia Sunday in Suburban Hospital. He lived in Washington.

A spokesman for the Montgomery County medical examiner said Mr. Moore had been hospitalized since an accidental fall in his home Nov. 7.

Mr. Moore was secretary of the Federal Home Loan Bank Board from 1939 to 1956. He then spent eight years as senior vice president of the Savings and Loan Foundation, an organization of the banking industry, before retiring in 1964.

He was a past president and past secretary of the Chevy Chase Citizens Association. He was a member of St. John's Episcopal Church in Bethesda, where he had been construction committee chairman, senior warden and vestryman.

Mr. Moore was a native of Washington. He was a graduate of the old Business High School and the George Washington University law school. He served with the Army Air Service in France during World War I.

He was a legal assistant in the old War Department and the sales manager of a real estate firm before joining the Federal Home Loan Bank Board in 1934.

His wife, the former Lucille Jones, died in 1974.

Mr. Moore's survivors include two sons, Warren H. and Mason F., both of Washington.