Hirsh de La Viez, 81, a former owner of the Hirsh Coin Machine Co. and Show Business Productions, a theatrical booking agency, died July 30 at Memorial Hospital in Hollywood, Fla. He had cancer.

Mr. de La Viez was born in Baltimore and moved to Washington in 1930. He went to work for the Oriole Coin Machine Co., operators of pinball machines and juke boxes. In 1939, he bought the firm and changed its name to the Hirsh Coin Machine Co. He continued to operate the business until about 1965, when he sold it.

In 1960, Mr. de La Viez founded Show Business Productions. He ran that firm until 1979, when he moved to Hollywood.

For 10 years beginning about 1945, he also was an owner of Hit Parade Inc., a radio and television production company in New York.

Mr. de La Viez was a past president of the Washington Music Guild, a vice president of Music Operators of America, a trade organization, and a chief barker of the Variety Club of Washington. In 1961, he received the Anshay Shem (Man of Renown) award from the Tifereth Israel Congregation for his service to the Jewish community.

Survivors include his wife, Freddy of Hollywood; two children, Jeanne Weisgal of Jerusalem, Israel, and Robert. of Silver Spring, and 10 grandchildren.