The United Jewish Appeal held its annual "Super Sunday" fund-raising drive yesterday, and by late afternoon was well on the way to meeting a $1.7 million target. Co-chairman Saul Stern said 1,500 volunteers, working in shifts of 250 people, were coming into the Maryland suite of the Sheraton-Washington to man telephones, and try to reach more than 50,000 Jewish residents of the Washington area and ask for money.

More than $1.4 million had been pledged by 5:15 p.m., a spokesman for the United Jewish Appeal Federation of Greater Washington said. The "Super Sunday" event, scheduled to go from 10 a.m. to 9 p.m., started in Washington five years ago and designed to plug into the high spirits of football's Super Bowl season, now occurs in more than 100 American and Canadian cities, according to a spokesman for the United Jewish Appeal Federation of Greater Washington.

Stern said the money will go to a number of Jewish agencies and services in the Washington area, such as the Jewish Community Council, Jewish Student Associations at local universities, and the Jewish Social Services Agency, as well as to Jewish organizations overseas. Last year, Super Sunday raised $1.5 million.