An arts council has been established in Prince George's County by business leaders, county officials and arts advocates to promote the county as a place that is receptive to arts development.

The council was established last November to bring work in the arts community to the public's attention, said Peg Stone, its executive director.

"The perception from business is that the county is a cultural desert or wasteland," she observed, "and business faces a fallout from that problem when they try to recruit people to come here."

At the same time, county arts groups need added visibility and funding, she said.

Wes Unseld, vice president of the Capital Centre and the Washington Bullets who is an arts council trustee, said he wants to "establish the idea that there are cultural and arts events in the area" and to "show businesses that might want to move to here that this area has a cultural atmosphere."

The council will launch its efforts May 20 with a luncheon at the Sheraton Hotel in New Carrollton, at which Martin Segal, chairman of the board of the Lincoln Center for the Performing Arts, will be the principal speaker.

The luncheon is open to the public. Ticket information is available by calling 699-2452.