Eugene H. King, 71, the vice president for broadcasting and public affairs of the Council of Better Business Bureaus and a former program director of the Voice of America, died June 14 at Georgetown University Hospital after a heart attack.

Mr. King, who lived in Washington, was born in New York City. He graduated from Ohio State University. He began his career in broadcasting as a disc jockey in New York City in the 1930s. He subsequently became program director of radio stations WOR and WCBS in New York.

In 1949, he headed the U.S. Information Service unit attached to the Marshall Plan in Paris. In 1953, he was named program director of the VOA and held that post until 1960.

He then returned to CBS in New York. From 1965 to 1970, he was director of communications for the State University of New York. He spent a year in Iran with UNESCO and then produced public service announcements for radio and television until 1974, when he returned here and joined the Council of Better Business Bureaus.

Mr. King was a member of the Edward R. Murrow Center for Diplomacy at Tufts University and the professional advisory council of the school of journalism at Ohio State University. He also was a member of the International Radio and Television Society and the National Press Club.

His first wife, the former Dorothy Milenthal, died in 1960.

Survivors include his wife, the former Elizabeth Tracy, of Washington; three children by his first marriage, Jonathan, of Spofford, N.H., Elizabeth Isbister of Santa Cruz, Calif., and Deborah Ann, of Westport, Conn.; three stepchildren, Christopher Howell of Boston, Lance Howell of Maple Falls, Wash., and Emily Howell of Chevy Chase, and seven grandchildren.