John R. Immer, 69, a management consultant and former economics and business professor who was active in civic and professional organizations, died Nov. 9 at George Washington University Hospital after a heart attack.

Mr. Immer, who moved to this area in 1952, was a resident of Washington. He was president of the Dupont Circle Citizens Association and the D.C. Federation of Citizens Associations in the 1960s. In the Dupont Circle area, he fought the commercial encroachments on residential areas.

During those sometimes turbulent years, he studied and commented widely on zoning, urban housing, subways, and highway interchanges. He became embroiled in debates involving education and the politics of law enforcement. In civic debates in the 1960s, he was prominent as an opponent of granting home rule to the District.

Mr. Immer had been president of Work Saving International, a Washington management consulting firm, since 1952. He was a founder of the International Cargo Handling Coordination Association and had served as vice president of its U.S. national committee. He also was a founder of the Washington chapter of the American Materials Handling Society.

Mr. Immer was a native of Kansas and a graduate of Drury College in Missouri. He earned a master's degree in economics and industrial management at the University of Illinois and a history degree at Oxford University. He served with the Army in Europe during World War II.

Before moving here, he had taught economics and business administration at the University of Minnesota. For a short time in the early 1950s, he had taught business administration and had been an administrator at American University.

Survivors include his wife, Marjory, of Washington; two sons, Glenn, of Alexandria, and Paul, of Fairfax; two daughters, Robin Baldauf of Ellendale, N.D., and Maja Immer of Washington; a brother, Ralph, of St. Charles, Ill., and a sister, Vivian Siler of Springfield, Mo.