James W. Hardey, 92, a retired advertising director with the Woodward & Lothrop department stores, where he was employed for 50 years, and a former president of the Seven Corners Shopping Center Association in Falls Church, died of kidney failure Nov. 14 at Suburban Hospital. He lived in Bethesda.

Mr. Hardey was born in Charles County, Md. He grew up in Washington and graduated from the old Business High School. He joined Woodies as a messenger in 1905. During World War I, he served in the Army in Europe.

After the war, he returned to Woodies. He served as the advertising department manager and the director of sales promotion before he became the director of advertising. He retired in 1955 and became president at Seven Corners in 1957. He retired for the second time in 1970.

He was a past president and board member of the Advertising Club of Washington. He was a past chairman of the D.C. Better Business Bureau and had been a member of the Metropolitan Washington Board of Trade. He also had been a volunteer with the Red Cross, the old Community Chest, and the American Cancer Society.

His wife, Estelle Hardey, died in 1982.

Survivors include two sons, James W., Jr., of Centerville, Mass., and Robert L., of Lovettsville, Va.; a daughter, Jessie Estelle Clark of Annapolis; a sister, Mabel Spencer of Phoenix; 14 grandchildren, and 16 great-grandchildren.