President Reagan accepted inaugural license plate No. 1 Friday and put it on the limousine that will drive him down Pennsylvania Avenue on Inauguration Day, Jan. 21.
The plate bears the inaugural seal of the Capitol dome and an eagle printed in blue on a gold background.
Reagan stuck the tag to the rear of his black Cadillac Fleetwood limousine without benefit of a screwdriver. Asked how he did it, he replied, "New technology. It's all there."
Vice President George Bush received license plate No. 2, and Elizabeth Dole, secretary of the Department of Transportation, was given "DOT 1."
Mayor Marion Barry's inaugural plate says MAYOR, while White House press secretary James Brady's plate says BEAR, referring to his nickname. Media celebrities also got personalized plates, including TELL ME (ABC's Barbara Walters), REVIEW (NBC movie critic Gene Shalit), and 4 CAST (CBS Morning News weatherman Steve Baskerville).
The plates have been issued every year since 1933, except for the war year of 1945, and have become a popular status symbol and fund-raising device for inaugural committees, which operate independently of the government. This is the first series of plates not to bear a representation of the American flag. Numerical tags cost $30; personalized tags, $50. Inaugural frames for regular license plates are also being sold, at $5