Aloise McKillips Bell, 54, who ran the Quizzicum Book Store in Falls Church until she closed it last year and retired for health reasons, died of cancer Jan. 21 at the Hospice of Northern Virginia.

Mrs. Bell, who lived in Falls Church, was born in Washington. She graduated from Holy Cross Academy and attended the old Dunbarton College.

In the early 1950s she was a secretary at the International Brotherhood of Electrical Workers. From about 1953 to 1958, she was an advertising copywriter with the Morton department store chain.

From the early 1960s she and her husband, William Landon Bell, operated the Quizzicum Book Store, first in Georgetown and then in Falls Church.

Mrs. Bell was active in the Great Books Discussion Program and the Parent-Teacher Association of the George Mason junior and senior high school in Falls Church. She also had been a den mother in the Cub Scouts and an assistant Girl Scout leader. She was a member of St. James Catholic Church.

Her husband died in 1975.

Survivors include six sons, William L. Jr., who is stationed with the Navy at Jacksonville, Fla., Michael, of Lakeland, Fla., and Joe, John, Nicholas and Robert, all of Falls Church; one daughter, Mary Bell, also of Falls Church; one brother, Drew G. McKillips of Falls Church, and one grandson.