Vivian R. Rabineau, 65, former Washington area campaign director for the United Jewish Appeal who also was active in several Jewish and other civic organizations, died of cancer June 14 at George Washington University Hospital.

Mrs. Rabineau had most recently been executive campaign consultant for the United Jewish Appeal Federation of Greater Washington, and she had been UJA campaign director from 1979 to 1984. Before that she had headed the UJA Federation women's division for five years.

A native of Baltimore, she was a graduate of Goucher College and had lived in Washington since shortly before World War II.

Mrs. Rabineau had been a director of the Greater Washington Jewish Community Foundation, a vice president and board member of the Jewish Community Center and a board member of the Jewish Social Service Agency.

She was a past president of the Service Guild of Washington, a member of the Food for Peace Commission during the Kennedy and Johnson administrations, and a board member of the Lady Visitors of Children's Hospital, the Florence Crittenden Home, Planned Parenthood and the Washington International Center. She was a former member of the Health and Welfare Council Budgeting Committee of the old United Givers Fund.

In 1984 Mrs. Rabineau received the Distinguished Service Award of the Jewish Community Center of Greater Washington.

Her husband, Morton Rabineau, died in 1968. Survivors include a brother, Samuel Raichlin, and two sisters, Annette Farber and Rena Aronson, all of Baltimore.