If you read the British press, the visage of Bob Woodward, a Washington Post editor, might be growing increasingly familiar in the context of U.S. Democratic presidential politics.

First, when The Economist, the weekly British magazine, wrote a story last March on prominent U.S. Democrats, one of those mentioned was Charles S. Robb, then governor of Virginia. But the photo the magazine ran as Robb was of Woodward, who came to prominence during the Watergate scandal.

Now the British have done it again. The Guardian, another English publication, ran a similar story last month, and Woodward's photo again appeared as Robb.

Alex Brummer, author of the story and The Guardian's Washington bureau chief, said he did a double-take when he saw the story in the paper. "I looked at it and thought, 'That's a strange photo of Chuck Robb,' " he said.

The Guardian photo desk in London said the picture came from a British photo agency, Camera Press Ltd., and the agency said it came from its agent in New York. The agent, Jeanette Harris, said that somewhere along the way the photo was probably incorrectly labeled or filed.

The problem, she said, is that many people in London don't recognize Woodward or Robb, so they would not notice a mislabeled photo.

On the other hand, do all Americans look alike to those blokes over there?