James Ernest Travis, 63, a salesman with the Lindsay Cadillac dealership in Alexandria for 35 years, died June 6 of an aneurysm at Arlington Hospital. He lived in Arlington.

Mr. Travis was born in Riverdale, Ga. He grew up in the Washington area and graduated from Roosevelt High School. He also was a graduate of the University of Maryland, where he played basketball and was one of his team's leading scorers. During World War II, he served in the Army Air Forces.

In 1950, he joined Lindsay Cadillac, where he worked until his death. For the past 21 years, he was a member of the Cadillac Gold Crest Club, an organization of the nation's top Cadillac sales people.

Mr. Travis was a past president of the Grandstand Masters of Alexandria and a member of the Washington Golf and Country Club in Arlington. He was a member of Ducks Unlimited and the Ward Foundation, two hunting organizations. His hobbies included fishing and gardening.

Survivors include his wife, Dorothy Griffis Travis of Arlington; three children, Carol Tucker of Providence, R.I., Lynn Avena of Annapolis, and James E. Jr., of Falmouth, Mass.; his mother, Zilpah H. Anderson of Gaithersburg, and two grandchildren.