Charles P. Roman

Advertising Pioneer

Charles P. Roman, 92, the New York advertising pioneer who turned bodybuilder Charles Atlas into an icon of American manhood, died July 15 in New York. The cause of death was not reported.

Mr. Roman came up with the Atlas "Dynamic-Tension" trademark, as well as the slogan, "I was a 97-pound weakling." He also devised the long-running comic strip ad in which a brawny bully kicks sand in the face of a skinny man, who then takes the Atlas course, becomes muscle-bound and knocks out the bully. The slogan and the incident at the beach were based on the life of Atlas, who was sickly as a child.

In 1928, Mr. Roman met Atlas, who already was a champion bodybuilder. They soon formed a partnership, Charles Atlas Ltd., of which Mr. Roman became sole owner in 1969, three years before Atlas's death. Mr. Roman sold the company in 1997.

Andre Franco Montoro

Brazilian Congressman

Andre Franco Montoro, 83, a Brazilian congressman who was a former governor of Sao Paulo state and chief architect of Brazil's return to civilian rule, died July 16 at a hospital in Sao Paulo after a heart attack.

In the early 1970s, he helped found the Brazilian Democratic Movement, the only legal opposition to the military regime that ruled Brazil from 1964 to 1985. While serving as governor, from 1983 to 1987, he helped organize and lead the nationwide "Direct Elections Now" campaign that opened the way for civilian rule.

After losing his bid for a Senate seat in the 1990 election, he was elected to the Chamber of Deputies in 1994.

Ernst Wynder

Health Researcher

Ernst Wynder, 77, co-author of a 1950 article in the Journal of American Medicine that reported his studies linking cigarettes and cancer and who was the 1976 founder of the magazine Preventive Medicine, died of thyroid cancer July 14 in New York.

Dr. Wynder, whose report the American Medical Association hailed for its "landmark research," began studying links between smoking and cancer while attending Washington University Medical School in St. Louis.

In 1953, Dr. Wynder showed that the tar found in tobacco caused precancerous growths in rabbits and mice.

He later studied the effect of industrial products and nutrition on cancer.

In 1969, Dr. Wynder founded the American Health Foundation and its Valhalla research center, which issued yearly report cards on the health of the nation's children.


Fashion Designer

Orencio, 41, a Los Angeles fashion designer who was a protege of James Galanos, died July 10 in Los Angeles. He had diabetes and AIDS.

Of Spanish, Greek and Portuguese ancestry, Orencio grew up in Los Angeles and met Galanos in 1976 when he was entering the fashion design program at Los Angeles Trade Tech.

Early in his career, Orencio had his own design shop, but it quickly closed because of financial problems.

He then went to work for a sportswear company. Within a few years, he returned to operating his own business.

Arvid Pardo


Arvid Pardo, 85, a former Maltese diplomat and international law expert who proposed a radical treaty to ensure the world's peaceful use and sharing of the oceans' bounty, died June 19 in Seattle. The cause of death was not reported.

He went to work for the United Nations as clerk when that body was established, remaining an employee until serving as Malta's first U.N. ambassador from 1964 to 1971. In 1967, in a speech to the U.N. General Assembly, he proposed that the bounty of the sea be considered "the common heritage of mankind" and asked that some of the sea's wealth be used to bankroll a fund that would help close the gap between rich and poor nations.

His vision led to the authorization of the third U.N. Conference on the Law of the Sea, which convened in 1970 to draft a constitution for the world's oceans. It was ratified in 1993 by 130 nations.

Ronald N. Yurcak

Junk Bond Trader

Ronald N. Yurcak, 57, a junk bond trader who worked closely with Michael Milken, died July 13 in Far Hills, N.J., after a heart attack.

Ross Perot, the founder of Electronic Data Systems Corp., hired Mr. Yurcak in 1971 as a systems engineer. Mr. Yurcak later worked for the brokerage firms of Kidder Peabody & Co., Merrill Lynch, and Salomon Brothers, before joining Drexel Burnham Lambert in Beverly Hills, Calif., in 1985.

Mr. Yurcak, who became associated with Milken at Drexel Burnham Lambert, became one of the firm's eight traders buying and selling billions in junk bonds, which are debt securities issued by corporations with poor credit ratings.