Jacqueline Glamp, 10, has never heard of Ben, Jerry, Chunky Monkey or Chubby Hubby. Never, poor dear.
Well, that was at least until Jerry Greenfield, co-founder of Ben & Jerry's Homemade Inc., flashed her a smile and passed her a glistening mound of strawberry kiwi sorbet at her mom's workplace last week.
"I usually like strawberry with a cone and rainbow sprinkles," she said, tasting her treat, a little surprised and very elated. "But this is really cool."
Cool indeed. As a matter of fact, Ben & Jerry's soon may be cooling off lots of spots in Prince George's County. First stop last week was the Prince George's County Economic Development Corp. in Lanham, where Jacqueline's mother works. Greenfield unveiled plans last week to look for a minority business person to open the first Ben & Jerry's Scoop Shop in the county.
The do-good, yuppie ice cream empire that gives 7.5 percent of its pretax profits to charity, hopes to come to Prince George's in the spring. The goal is to increase minority-run franchises and to attract a minority clientele, two things the company does not do enough, he said.
And it's a first for the county. Assuming things go as planned, the new shop will join seven other shops already in the Washington area. Prince George's remains deprived of the posh malls and requisite upscale ice cream shops its neighbors have.
"This is a genuinely awesome moment," said County Executive Wayne K. Curry (D), who rolled up his sleeves and dished out Butter Pecan and Phish Food ice cream with Greenfield at the news conference.
"Jerry, I've got to thank you. This fits both of our social dreams. . . . It is a delight and a privilege that you are taking this county so seriously."
The county's economic development office will work with Ben & Jerry's to identify prospective minority entrepreneurs and will help the new owner secure financing and county building permits. The office also will scout out a cool spot for a new shop.
Ben & Jerry's was founded by Greenfield and his boyhood chum Ben Cohen in a renovated gas station in Burlington, Vt., in 1978. The pair have parlayed their $12,000 investment into a company with about 250 stores worldwide and $200 million in annual sales.
CAPTION: Jerry Greenfield, of Ben & Jerry's Homemade Inc., announced last week that the company is seeking a minority person to run an ice cream store in Prince George's. The company also hopes to attract a minority clientele.