William J. Schuiling, 88, a chairman and chief executive officer of Financial General Bankshares Inc. who also held top positions in the bank holding company's Washington area banks until the mid-1970s, died of a cerebral hemorrhage Dec. 18 at Heather Hills Care Center in Grand Rapids, Mich. Mr. Schuiling, a former District resident, moved to Grand Rapids 15 years ago.

He joined the holding company in 1963 as president and director of its Bank of Commerce in New York.

From the mid-1960s to the early 1970s, he was president, chief executive officer and chairman of the board of First National Bank of Washington, executive vice president and director of the Clarendon Trust Co. in Arlington and director of First National Bank of Lexington, Va., and Peoples National Bank of Buena Vista, Va.

In the mid-1970s, he headed a fund drive to build a White House pool for his old high school classmate, President Gerald Ford. Mr. Schuiling, it was reported, had beaten Ford for the senior class presidency.

Mr. Schuiling was born in Grand Rapids and graduated from Michigan State University in the early 1930s with a bachelor's degree in accounting and finance.

Until joining Financial General, he worked in Grand Rapids, first for a consumer finance firm and then for area banks. By the late 1950s, he was president, chief executive officer and director of the Old Kent Bank & Trust Co.

He served in the Naval Reserve during World War II and spent time as a finance officer overseeing Navy contract terminations in seven southern states at the war's end.

He was past president of the Washington International Horse Show, and his memberships included the Army-Navy Club and University Club. He served on the advisory board of the Historic Lexington Foundation in Lexington, Va.

His marriage to Alice Jane Schuiling ended in divorce.

Survivors include his wife of 30 years, Hazel Schuiling, of Grand Rapids; a son from his first marriage, William E., of Fairfax; a daughter from his first marriage, Barbara Huizinga of Venice, Fla.; eight grandchildren; and seven great-grandsons.