From a Sept. 16 address to the U.S. Advisory Commission on Public Diplomacy by USIA Director Charles Wick: The global reach of the new communications technology has generated a global marketplace of ideas. And, like most markets, it is marked by disorder, conflict and the opportunity for great gain and loss.

For this reason, our failure to employ this new technology -- and to use it strategically -- can destroy the traditional advantages that America has had in this marketplace: the advantage of freedom, ... of democracy, ... of diversity... .

The competition, although not naturally at home in a marketplace of ideas ... is learning fast, is unafraid to invest and freely uses the huge advantage of deception... .

We know only too well -- as does {Mikhail} Gorbachev -- that, fed by a steadily advancing system of instantaneous global communication, world public opinion is rapidly emerging as a force capable of decisive influence over the policies and conduct of governments -- no matter how popular or how dictatorial... .

Today, in Beirut, Seoul or Chernobyl, in Johannesburg, Geneva or Managua, millions of people -- separated by geography, but united through the modern miracle of telecommunications -- are swept into the rite of participation. As in a Greek drama -- and often guided by the loudest chorus -- a moral sense envelops the participants, crying out for action and eventual resolution. And, increasingly, those in responsible positions are compelled to respond.

It is this modern drama that we must understand. We must understand the choruses, the actors and those who move the