From John Naisbett's July 5 Trend Letter:

Gridlock wreaks havoc on millions of commuters daily. But for a growing number of entrepreneurs, the nation's clogged roads and highways represent a business bonanza. ...

Cellular phones, for instance -- the lifeline for a multitude of gridlocked commuters -- could skyrocket from 3 million to 10 million nationally over the next three years. ...

Commuter Products Corp. ... distributes a 24-page "Love to Commute" catalogue. ... Products include an electronic scrolling message board, a massaging car seat and a beverage cooler that converts into a food warmer. ...

Twelve Volt Products ... specializes in mail-order gadgets that plug into a cigarette lighter. Among them: a blender, coffee maker, toaster, popcorn maker, curling iron, electric shaver, stereo neck rest and portable washing machine. ...

Telemap Navigation Services ... cashes in on the trend by providing round-the-clock directions over the phone or fax to lost and harried drivers. Subscribers to the service ... tell the company where they're starting and their destinations. A computer plots the most direct route through any of 5,000 cities in the United States or Canada.

Launched last November on $85,000 in seed money, Telemap expects first-year revenues to reach $500,000. About 55 percent of its business comes from truck drivers, limousine services and sales people.

Drivers who get hungry ... will have access to mobile microwave ovens by the end of the decade. Campbell Soup Co. sees a lot of soup sales ahead: as many as 25 percent of autos will contain microwaves by the turn of the century, the company figures.