What business does NFL Commissioner Paul Tagliabue have telling the residents of Arizona how to vote {Sports, Nov. 10}? That is basically what he did when he said he would recommend that the 1993 Super Bowl be moved if the state did not vote in favor of a holiday honoring the Rev. Martin Luther King Jr.

Mr. Tagliabue's threats amount to economic blackmail. Arizona stands to lose a lot of Super Bowl-generated revenue if the premier football game is moved.

Mr. Tagliabue is not alone. Football players from the University of Virginia, Notre Dame and Penn State have refused to play in the Fiesta Bowl, which is held at Sun Devil Stadium in Tempe, Ariz. The University of California, Berkeley football players are being pressured by the California chapter of the NAACP to not participate in the Copper Bowl held in Tucson.

Why use pressure tactics to influence an issue? It is clear that Arizona voters did not respond to it the first time. If Mr. Tagliabue and the players were so concerned about a King holiday in Arizona, they should have campaigned before the Nov. 6 election using positive tactics, not the arm-twisting now being used.

RICHARD LAWSON Arlington