Recent columns by Courtland Milloy {Metro, Dec. 18} and Rudolph Pyatt {Business, Dec. 24} concerning Hallmark and its business relationship with Linda Anderson contain inaccuracies.

To set the record straight, Hallmark Cards Inc. is committed to furthering the interest of its minority employees, vendors, store owners and community members.

Quite simply, Hallmark disapproved Linda Anderson's new G Street location because the facts indicate it would not be economically viable. With twice the space and double the overhead of the previous location, Hallmark does not believe the proposed location could support a Hallmark store.

Further, Linda Anderson's claims to successful retailing judgment do not square with Hallmark's experience. Neither column mentions her failure to pay her bills to Hallmark within our terms of sale. And neither mentions that Hallmark has been working with her on this since August 1989 to no avail.

Beyond the Anderson matter, Mr. Milloy's emotional column misrepresents Hallmark's handling of an unconscionable event earlier this year. Racially offensive mail sent to several minority Hallmarkers in April by an unknown individual was not printed on company stationery, and the incident was vigorously and promptly denounced by Hallmark president Irvine O. Hockaday Jr.

Finally, Mr. Milloy was clearly off base in characterizing Hallmark's role in the larger community.

Of the $5.4 million Hallmark contributed to charitable organization in 1990, $1.1 million was earmarked for programs that directly or indirectly benefit minorities.

In addition, the company runs several programs to encourage minority involvement in all aspects of Hallmark's business, including: A minority scholarship program to assist talented student writers and artists. A minority supplier development program, to increase business with minority-owned companies. A minority card shop program to increase the number of minority-owned Hallmark stores.

Since 1984, this last program has provided financial assistance, help with technical problems and advice on retail operations to minority owners. To cultivate minority interest in the program, Hallmark advertises, attends conventions and addresses professional organizations.

Why would Hallmark invest money and time in the development of minority independent store owners and, at the same time, seek to undermine Linda Anderson's success?

The answer is: we would not.

STEVE DOYAL Manager, Corporate Media Relations Hallmark Cards Inc. Kansas City, Mo.