A new effort to end secret Central Intelligence Agency recruiting on American college campuses and to get college campuses and to get colleges to set guidelines for dealing with the CIA was announced here yesterday by the Center for National Security Studies and the American Civil Liberties Union.

Morton H. Halperin, director of the center, a privately funded Washington think tank, said he would be sending letters to the presidents of about 35 major universities, asking them to voluntarily adopt academic regulations that would make public CIA activities on the campuses.

On May 20, Harvard became the first major university to adopt such guidelines, which require academics who recruit for the CIA to inform their deans and potential recruits of their activities. Furthermore, faculty members can continue to contract to do research and be debriefed by the CIA after foreign travel as long as these contracts are reported to the appropriate dean. But intellignece gathering and propaganda work are precluded, as is the "unwitting" use of academics for CIA purposes.

A report last year by Sen. Frank Church's (D-Idaho) inbtelligence committee indicated that the CIA has contact with "several hundred" academics on more than 100 campuses. But the CIA was able to prevent the committee from releasing the names of individuals or insitutions, or its recruitment procedures.