California Gov. Edmund G. (Jerry) Brown, whose one-time espousac of the "small is beautiful" philosophy chilled businessmen and drew cheers from environmentalists, came to New York this week to spread the news of his state's rapid growth in the last 24 months.

In a series of meetings with bankers, brokers, businessmen and editors. Brown sought to make sure that Wall Street knew, as one Brown aide said. That the business climate in California is good."

Politics was not mentioned, according to Californians and New Yorkers who attended the meetings, but the Brown audiences were not unaware that the governor continues to be mentioned as a possible challenger to President Carter for the 1980 Democratic presidential nomination.

Nor is Brown unaware that the men he met with are contributors to political campaigns.

Brown met Monday morning with the president of the New York Stock Exchange, William Batten.

He then attended a luncheon with about 30 investment bankers and security analysts organized for him by his New York host, Felix Rohatyn.

"His message was to lure business to California," said Rohatyn, an investment banker who is head of New York's Municipal Assistance Corporation. Rohatyn noted that recent articles in the business press portray Brown as somewhat anti-business. "He wanted to dispel that image," Rohatyn said.

"Wall Street's perception of our economy can have a direct impact on California," said Brown's executive secretary, Gray Davis. "Our purpose was to insure that perception caught up with reality."

In the last two years California has created 800,000 new jobs, which is 15 per cent of the national total. Davis said, California has about 10 per cent of the U.S. population.

Personal income and investments also are increasing more rapidly than the national average he said.

After lunch Monday, Brown met with principal executives of about 20 major corporations. On Tuesday he visited Time, Newsweek and The New York Times in an effort to avert any future articles like a recent one in a national magazine declaring the end of the California dream which Brown finds does not reflect the last two years of economic good news in his state.